Services

Catalog content pipeline

For: stores with hundreds-to-thousands of SKUs where descriptions, attributes, and alt text are missing, inconsistent, or copied from suppliers.

What you get: a generation pipeline grounded in your product data and brand voice examples; a review workflow (nothing publishes unreviewed); attribute and alt-text coverage; and the documentation to run it in-house afterward.

Signs you need it: supplier-pasted descriptions, blank alt text, category pages that read like a spreadsheet leak.

Support augmentation

For: teams whose helpdesk volume grew past what agents can triage by hand.

What you get: intent classification and routing, draft replies grounded in your policies and order data, escalation rules that keep refunds and anger with humans, and dashboards that show deflection honestly — including where the AI was wrong.

Signs you need it: first-response times sliding, agents answering the same question forty times, a "chatbot" you turned off after a week.

Lifecycle automation

For: stores where email/SMS revenue depends on one person remembering to send campaigns.

What you get: segment and trigger architecture, AI-drafted copy variants with human approval, deliverability hygiene, and attribution reconciled against store data rather than platform-reported numbers alone.

Signs you need it: flows unchanged since setup, discount-dependency, platform dashboards claiming revenue your P&L cannot find.

Service questions

Which platforms do you work with?

Shopify first (it is where the demand and the APIs are), plus the systems around it — helpdesks like Gorgias and Zendesk, email/SMS platforms like Klaviyo, and product-data sources wherever they live. Non-Shopify stores are case-by-case on the audit call; the patterns transfer, the connectors vary.

What do you refuse to build?

Unsupervised customer-facing chatbots with purchase or refund authority, review-generation schemes, fake-urgency mechanics, and AI content pipelines with no human gate. Partly ethics, partly self-interest: every one of those eventually produces the screenshot that costs more than the contract paid.

How does an engagement start?

A free audit call: your platform, volume, and the workflow that hurts. If there is a project, you get a written scope with deliverables and an owner-handover plan. If there is not, you get told so — "install the native feature and skip us" is a real outcome of these calls, and the guide pages exist so you can sometimes reach it without calling.